Business Made Simple

Ever since I started my first business 36 years ago at the age of 23, I've had two main passions.

1. To prove (to myself mainly) that being a woman in business was not a handicap.
2. To help other women realize it too and not accept any limitations.

My first business was a jewelry store - retail and manufacturing. I was a goldsmith and designer and over the 19 years that I owned the business, I only hired women. As I was learning-through-doing how to run a business successfully, I taught my apprentices the same.

In the words of one of my former employees;

"Sofia was a fantastic teacher and I thoroughly enjoyed learning from her, working with her and having her as my boss. Her impeccable workmanship, integrity, and honesty helped her create one of the most successful jewelry businesses in our city." Catherine Zehrt

I'm not telling you any of this to brag. I'm hoping to demonstrate just how much I love teaching and mentoring women!

After I sold my business and traveled for a while, I settled in San Diego CA, where I became a financial advisor and divorce financial planner. The financial industry wasn't very fulfilling for me so I created a coaching niche for women dealing with divorce and career change on the side. My passion for empowering women showed up once again.

Later I started a tech and web development business which I still own. However, I've never been able to let go of my first love, namely guiding women to connect with the extraordinary creative power that is inherent in them and fulfill their potential.

I would love to be your guide on your entrepreneurial journey.

You can learn more about me here...