Welcome to Simplicity

Hi, I’m Sofia. I help entrepreneurs and consultants break through mental roadblocks and get the clarity, confidence, and action steps they need to build a profitable business they love.

Welcome to Simplicity

Hi, I’m Sofia. I help entrepreneurs and consultants break through mental roadblocks and get the clarity, confidence, and action steps they need to build a profitable business they love.

Welcome to Simplicity

Hi, I’m Sofia. I help entrepreneurs and consultants break through mental roadblocks and get the clarity, confidence, and action steps they need to build a profitable business they love.

InsideOut Business Coaching: Your Portal to Clarity

business strategy

First we’ll identify your natural skills, abilities, and temperament, then build a highly focused strategy around it so that you’ll have a thriving business that’s both satisfying and easy to manage.

success mindset

Your internal reality plays an important role in your external success. InsideOut coaching helps you eliminate the blocks that hold you back. You’ll gain clarity, control, and the confidence to build the life you desire.

technology

Technology is very much part of our everyday life and can make things a lot easier if set up correctly. I’ll help you simplify, optimize, systematize, and erase the stress of navigating the digital and online world.

Client Love

Starting up a new company is always daunting, but with Sofia’s help it was plain sailing. In her very professional manner, she pulled no punches when she said “keep it simple”. Simple it was, and simple works for us! If you’re looking for a person to take your business to the next level, Sofia is for you! She will definitely put you on the right path to success while emphasizing simplicity!
Steve Wisden
CEO
Sofia is a great coach - she is straightforward and funny. Love her no-nonsense coaching style! She's been my coach over the past several years through different transitions I've encountered. When I felt stuck or unclear about what to do she was able to quickly help me come to a grounded and clear thinking place. I would recommend her to anyone looking for growth in their life.
Theresa DeMarco
Consultant
In a very short period of time, Sofia brought more structure and ease to my very busy life. She redesigned my old outdated website and taught me how to use technology effectively to make my life simpler. I no longer get overwhelmed and frustrated by it. She's very practical and I love her sense of humor. Her ability to simplify things is a real gift and I highly recommend her!
Debbie Ashton
Feldenkrais Practitioner

Who I work with

My Clients

Business Revamp

Entrepreneurs and consultants who are working really hard and not getting the results they want. We find the hidden broken cogs in the machine and transform your business into the one you've always wanted.

Women's Mentorship

New and aspiring women entrepreneurs who want to create a meaningful business they love. Membership Community.

Tech and Web

Individuals and business owners, both online and offline who want optimized, efficient systems to make their life easier and simpler.

About Sofia

Austrian • South African • American

Entrepreneur, creator, teacher, and perpetual learner…with a world of experience…and a dry sense of humor.

Business Mentor and Strategist specializing in simplification and optimization.

I help my clients simplify their inner and outer ‘game’ so they can build a meaningful business and lifestyle they love from the inside out. 

You get the very best strategies I developed over 36 years as a business owner as well as my 28 years of personal development expertise.

Plus I’m a geek so I’ll help you with all things tech and web related. I have all your bases covered. シ

Let’s connect!