Hey there!

I’m Sofia.
I show smart individuals like you how to eliminate chaos and confusion so you can save time, money, and possibly your sanity!

Identify - Design - Build

It only takes three steps to achieve the life you want and it may be simpler than you think. When we work together, I’ll combine my life coaching, business, and tech skills to help bring you a sense of control, clarity, and calm.

What others say

Sofia is the best technology consultant I've ever hired. She is incredibly knowledgeable, efficient, kind, patient and simply a joy to work with! I deeply appreciated how focused she was while remaining warm and supportive - she is quite literally my go-to tech guru!
Katrina Lempenski
When I contacted Sofia, I was overwhelmed, burnt out, and my business felt like a huge burden. I wanted her help to see if I could sell it or just shut it down. In less than a month, she helped me gain a sense of control, create more free time and calm. My business is thriving now and I’m having fun.
Sarah King
Sofia is the only tech coach I have met who makes the digital age not only easy but fun – all done with warmth, good humor, incredible patience and an impressive intelligence. She is a rare gem!
Barbara Feinstein
Sofia is a great coach - she is straightforward and funny. Love her no-nonsense coaching style! She's been my coach over the past several years through different transitions I've encountered. When I felt stuck or unclear about what to do she was able to quickly help me come to a grounded and clear thinking place.
Theresa DeMarco
Right from the 'get-go', I have loved Sofia's style. She is reliable, conscious, and insightful and has helped incredibly with facilitating me in deciding and moving toward what I want. Instead of dragging out projects or getting distracted, I am now excited to complete them so that I can show off what I've accomplished!!! I am definitely feeling more powerful as my momentum increases.
Dorea Dawson
In a very short period of time, Sofia brought more structure and ease to my very busy life. She revamped my old outdated website and taught me how to use technology effectively to make my life simpler. I no longer get overwhelmed and frustrated because I know I can get help quickly. She's very practical and I love her sense of humor. Her ability to simplify things is a real gift and I highly recommend her!
Debbie Ashton
For any woman who's been out of the business world for a while and hasn't been techy enough to find her way. I highly recommend Sofia. Her ability to understand her craft well enough to see it from the eyes of a beginner has made the top of my head explode with possibilities. Such simple things like, "so . . . how does Facebook actually work?" was one of my questions. Sofia is "off to the races" with her practical knowledge, her wicked sense of humor and a sincere desire to help those of us that missed the "Tech train."
Kirsten Mahan
Starting up a new company is always daunting, but with Sofia’s help it was plain sailing. In her very professional manner, she pulled no punches when she said “keep it simple”. Simple it was, and simple works for us! If you’re looking for a person to take your business to the next level, Sofia is for you! She will definitely put you on the right path to success! Thank you Sofia!
Jess Bersin

About me

Simplification and Optimization Specialist

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  • I was born in Vienna, Austria and we immigrated to South Africa when I was seven.
  • After finishing school, I became a goldsmith and jewelry designer and started my own business at 23.
  • It’s during those years that I bought my first computer and fell in love with technology. It just clicked with my brain.
  • In 2001 I left South Africa and after traveling for a while, settled in San Diego, California where I became a financial advisor and coach.
  • After a divorce in 2010, I took some time off to hone my tech skills while coaching private clients in life and business.
  • When I left San Diego to move to Oregon, I stayed with two different friends who each needed help with their computers. After setting things up for them so that it was simpler and more efficient they both said; “You’re very good at this and have so much patience. You should do it as a business.” Well that’s all the encouragement I needed.
  • Shortly after settling in Oregon, I started my tech and web development biz and clients started calling me the Tech Whisperer. (Ask me why)
  • When my grandson was born, my daughter and her family decided to move to Knoxville, Tennessee. Since they were my only family in the US, I moved there too.
  • My son, his wife, and baby girl live in South Africa, my mom and brothers in Austria, and my cousins in Australia. You could say I was a global citizen.
Contact me!